About Us

• Anton & darren holding their cookie 'babies'
• Some of the Sweethearts production Team

The Birth Of Sweethearts Cakes and Cookies

Starting in their small kitchen from home in 1996, three loving ‘fathers’(Darren Faiman, Stan Levine & Anton Levine) ‘gave birth’ to Sweethearts Cakes and Cookies and began by making brownies and 2 other gourmet slices for Melbourne’s world famous gourmet cafe market.

Creating a Slice of the market

Before all the would be copycats that would come later, the Sweethearts' boys realised early on, that cafe goers didn't necessarily want a whole piece of cake, so they focussed on developing the cake portion or 'slice'  which became so popular, that they were responsible for leading a market revolution!  Since that time, they have sold in excess of 5 million slices and continue to be the most popular and fastest selling slices range leading the market today. Naturally the sweethearts team then worked on product development of the leading cookies, muffins, cakes, cupcakes and desserts too!

Serving a Need

The sweethearts' boys quickly realized that cafe operators and caterers, no longer wanted to stock similar product to roadhouse or takeaway shops and were getting so time strapped with day to day business operations, that they were in dire need of outsourcing their range of cakes, muffins cookies etc to maintain a full range to offer their customers.

Melbourne's Sweethearts responded to this market need, by developing a range of cost effective cakes, cookies, muffins and slices that was better for cafe operators and caterers than making it themselves! Thus meeting demands of the thriving cafe operator in Melbourne's world famous cafe market, they carved out a niche for themselves and are market leaders to this day, constantly adding upgrading products to suit the needs of cafe operators, caterers and party makers alike to save them time and money and give caterers access to the 'just like you made yourself' sweet products, without the hassles of making it yourself or staff, stock and storage isues. Outsourcing demands naturally grew every year since.

Romancing the tastebuds of a nation!

Now several years later, Stan has since retired, but Darren and Anton have continued to drive the contstantly growing business, which has demanded two big commercial kitchen upgrades, an expanded delivery force for statewide and interstate distribution, the addition of many new products with an experienced team of qualified chefs!

Sweethearts maintains its impeccable standards of excellence with Quality management systems and a customer focussed approach.

Sweethearts is regularly audited by external health and safety agencies and has been awarded the Spotless Standard HACCP accreditation, which is the highest level of food operations certification currently achievable in Australia.

With 'romance your tastebuds' as their motto and a continual dedication to excellence in quality and service, the Sweethearts team is focussed on romancing the tastebuds of Australia and has since grown to become Melbourne/Australia's leading manufacturer of quality cakes, cookies, biscuits, slices, muffins, cupcakes and desserts servicing gourmet cafes, caterers, restaurants, hotels, hospitals, universities, schools, event planners and party makers and anywhere a good coffee is being served!